Just Add Nature
Kit Concept & Product Launch Campaign
A few months before Just Add Nature hit the shelves, they engaged my team at Mitchell to support the launch. They had a complete product and basic branding in place. The Mitchell team created a campaign that involved getting the product in front of media and influencers for hands-on demonstration. I was responsible for creating, producing, and assembling the outreach kits — including a few extra goodies to better showcase the products.
I also developed their brand assets along the way, directing a product photoshoot, designing additional collateral for social media and other applications, and creating video graphics to support the brand’s Youtube outreach efforts.
Social Media Assets
Video Graphics
Just Add Nature initially created a series of videos to promote the products on Youtube, but the pacing was too slow. I created a video graphics system, and our video team re-cut the footage to bring the content to life.