Bud Light
Video Graphics
My team created a social influence campaign to promote Bud Light Seltzer through the 2020 holiday season. Our concept paired up the Thirsty Bartenders with various local foodie influencers for Unquestionably Good Pairings. But distancing restrictions meant the conversations had to be captured over Zoom.
Once the rough outline was developed, I was tasked with creating a cohesive, flexible, and engaging system of graphics that could be used across the series of eight videos. We brought simple video chat conversations to life with punchy visuals and all the energy of the Bud Light Seltzer brand.
